Business Intelligence that turns data into decisions.
I work with businesses to transform data into practical insights, using dashboards, automation, and analytics that support everyday decisions and long-term strategy.
Services
Make the right decisions, faster.
Real-time dashboards with clear KPIs and executive-ready reporting.
Understand what’s happening — and why.
Cohorts, funnels and segmentation to uncover growth opportunities.
Build a reliable data foundation. Clean models and automated pipelines that keep metrics consistent and scalable.
Dashboard Concepts & Use Cases
Problem: Unclear retention and churn drivers.
Solution: Cohorts + churn + repeat purchase dashboard.
Impact: Clear insights to improve retention and CLV.
Problem: Unclear funnel performance and no customer value segmentation.
Solution: Funnel + RFM dashboards to track CPA/conversion and key customer groups.
Impact: Better budget decisions and more targeted retention/CLV growth.
Problem: Sales and finance KPIs were scattered, with limited trend visibility (YTD/YoY/MoM).
Solution: Built Sales + Finance dashboards for trends, P&L, cash flow and performance tracking.
Impact: Faster reporting and clearer decision-making.
